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Content Marketing Types for Financial Services

By
Aiswarya MR
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Content Marketing Types for Financial Services
Content is king. As a professional in the financial services industry, you have probably heard that adage before. However, what precise part does content play in the performance of financial organizations? And what changes might financial services companies make to their current content marketing? Let’s begin. Businesses create material that is pertinent to and helpful to their target audience as part of a content marketing plan. You don’t use content marketing to directly pitch your financial services; instead, you concentrate on the problems that your potential customers are facing and try to address these problems by providing genuinely useful information. Most financial marketers are familiar with content marketing to some degree. 52% struggle with reaching the right audience while 44% can’t keep up with their competition. Financial firms like Citigroup and FICO use content marketing to generate traffic and build relationships with customers. Financial Services Professionals’ Content Marketing

Blog Post

One of the most well-liked and successful methods for generating leads and nurturing your target customer is regular blog posting. Why do blog posts work so well? Blogging is excellent for boosting SEO and generating traffic. Their production costs are not very high. Start blogging and create your content marketing plan from there, especially if you’re starting out with a minimal budget If you can specialize in writing material about a certain subject or for a specific niche, blog postings will be very helpful. Additionally, it never hurts to ask your customers and potential customers what they want to read about on your blog.

Social Media Posts

Without a social media presence, financial services professionals are likely to lag behind their rivals. It’s one of the simplest and most efficient ways to grow an audience and engage with that audience regularly to cultivate prospects. You can share the following kinds of content using websites like Facebook, Twitter, and Pinterest:
  • What goes on in your company’s background  
  • Practical financial advice 
  • The newest business news 
  • Pertinent pictures 
  • The occasional meme provided it’s appropriate for your audience

Podcast

Due to its passive character and ease of consumption, many consumers include podcasts in their daily content intake. They are the ideal venue for showcasing interviews with authorities in the financial sector, which will provide you with useful information from a different angle. Additionally, collaborating with other authorities positions your company as an authority as well. If you can commit to a regular schedule, podcasts work much better.

Video Content

One of the greatest converting types of content is video, which allows financial marketers to convey complex topics through a dynamic visual medium. In fact, according to 71% of marketers, video content encourages conversions more than other types of content; websites that use video content typically convert visitors at a rate of 4.8% compared to 2.9% for those that don’t.

eBooks and Whitepapers

E-books are similar to blog entries, but they can be downloaded and are often lengthier. White papers stand out from other content since they are entirely data-driven and aid prospects in understanding a problem while positioning your services as the apparent solution. You can use white papers and e-books as opt-in incentives to gather the email addresses of your prospects. Given that 76% of buyers are prepared to offer their information for the useful information found in a white paper, white papers can specifically help you establish thought leadership in the financial industry while also assisting you in learning more about your leads.

6 Financial Bloggers Share Mantras for Managing a Successful Website

By
Smriti Rajan
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0
6 Financial Bloggers Share Mantras for Managing a Successful Website

The financial industry is not an exception to the blogging boom. Many personal finance bloggers start out by offering money-saving tips and chronicling their own financial journeys.

Some people’s trips result in a prosperous business. It’s been amazing to observe the evolution of the blogging and podcasting communities. Numerous podcasts and blogs have advanced significantly in sophistication and viability. 

Want to run a successful finance website? Hear from 6 financial bloggers who share their secret success mantras. 

Jim Wang – Wallet Hacks

This is a personal finance site that offers tips and solutions for improving your finances and your life. The blog makes money through affiliate marketing and display ads. 

Success Mantra: “You don’t have to have a fully formed, ‘perfect’ business idea when you start. Whatever you start must fulfill a need in the market and must be developed, but what ultimately succeeds may be something different. It’s better to start a business that you think fulfills a need and then tweak and tailor it to the actual need. Don’t wait to perfect something on paper; just get it to a point where it’s ‘good enough’ and launch.”

Robert Farrington – The College Investor

This is a blog that provides millennials with personal money and investing guidance. For college students, recent grads, and young people, The College Investor focuses on themes related to investing and student loan debt. His blog generates revenue from brand collaborations, affiliate marketing, display advertising, and sales of his own products. 

Success Mantra: “For anyone just starting out, there are three keys to online success: 1. Consistency; 2. Creating the best product/service; and 3. Time. For an online business, like a blog, creating the best is about creating the best content: written, audio, video. Then, you need to do it consistently.

And finally, you need to do it over a long period of time—this means at least one year. If you do all three, you have a high likelihood of success.” 

Chelsea Brennan – Smart Money Mamas

The mission of Smart Money Mamas is to transform the way we talk about money by empowering moms to connect with all facets of their finances in a way that helps them get over emotional obstacles, pinpoint their top priorities, and establish the sound financial practices that will enable them to accomplish their most important objectives. The blog features sponsored posts, affiliate marketing, digital items, online events, and advertising. 

Success Mantra: “As an entrepreneur, you have so many options, and the roller coaster of ‘This is going to be awesome’ and ‘What was I thinking?’ can sometimes give you whiplash. It is important to learn how to step back, ignore what other businesses are doing, and evaluate our progress.”

Amy Blacklock and Vicki Cook – Women Who Money

A website devoted to empowering both men and women to manage their money. A personal finance website called “Women Who Money” is committed to offering reliable financial data. There is something here for everyone, whether you’re just starting to grasp the fundamentals of personal finance or you’re farther along in developing a financial empire. 

Success Mantra: “Being a successful business owner requires you to take care of yourself and your relationships as well as your business. When you don’t have enough time off and too little sleep, you’ll get run down, and you won’t be as effective in your business. Therefore, taking breaks, eating well, exercising, and spending time with loved ones will help you stay healthy and thrive for your business and family.”

Eric Nisall – EricNisall.com

This blog covers all financial information, including personal money, income tax, and business guidance. Despite the fact that Nisall claims to make some money from adverts, his site primarily serves as a traffic generator for his accounting and tax business. 

Success Mantra: “A big key is to not look at what others are doing or making because each person and business is unique. What works for one person/business isn’t always going to work for another, and oftentimes people only talk about the sunshine and rainbows without mentioning the negatives like self-employment taxes, time investment, etc.”

Tori Dunlap – Her First 100K

Almost three million women have benefited from the advice of podcast presenter and widely respected financial and career expert Tori Dunlap, who has also helped them negotiate salaries, pay off debt, save money, and invest. With a devoted following of over 3 million, over 9 million podcast downloads, and numerous instances of her story going viral, Tori has established herself as the go-to source for ambitious millennial women who are interested in making money decisions. 

Success Mantra: “To be a successful entrepreneur, you must serve before you sell. Spend time growing your following, gaining credibility, and building relationships. Moreover, focus on providing value and relatable guidance first, and then focus on making the sale.”

To Sum Up 

Reading personal finance blogs is a great way to become familiar with basic financial concepts, develop a new perspective on money, and alter your thinking. To promote financial literacy for both personal and professional life, financial experts share free advice, shortcuts, and explanations of difficult financial terms in blogs. 

5 Different Stages of Startup Funding

By
Neha Verma
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0
5 Different Stages of Startup Funding

An exciting and gratifying experience, starting a new business can be. But it can also be a difficult one, particularly when it comes to getting the money you need to realize your vision. We’ll talk about the five distinct phases of startup fundraising in this blog.

Seed Funding

The initial investment a firm receives from friends, family, angel investors, or crowdsourcing sites to launch its operations is known as seed funding.

In this stage, funds are often raised to create a business plan, construct a prototype, or carry out market research. The amount of seed money varies according to the startup’s size and industry. It may cost anywhere between a few thousand and several hundred thousand dollars.

Series a Funding

The first institutional round of funding that a business receives is called series A funding. Typically, venture capital firms or angel investors who are interested in the startup’s growth potential oversee this stage of funding.

The money raised now is used to create a team, advance marketing strategies, and further develop the good or service. Series A capital might be anything between $2 million and $15 million.

Series B Funding

The second round of institutional funding given to a business is known as series B funding. The startup has already shown some degree of success at this point, and it wants to expand its business.

The money raised at this point is utilized to increase production, expand into new markets, and enhance the goods or service. Series B funding can be in the $10 million to $50 million range.

Series C Funding

Series C funding is the third round of institutional funding a startup receives. At this stage, the startup is looking to become a dominant player in its industry and expand its market share.

The funds raised in this stage are used to acquire other companies, expand internationally, and improve technology infrastructure. The amount of Series C funding can range from $50 million to $300 million.

IPO or Acquisition

Going public through an Initial Public Offering (IPO) or being bought by a larger company are the two options for a startup’s final funding stage. By going public, a startup can raise money by offering shares of the business to the public.

Being acquired refers to the startup being purchased by a more established business, usually for a considerable sum of money. The startup may continue to grow and expand its operations thanks to the substantial financing provided by both choices.

10 Simple Steps to Improve Your Credit Score

By
Siva Arulselvan
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0
10 Simple Steps to Improve Your Credit Score

If you’re planning to take out a loan or apply for a credit card, then having a good credit score is crucial. Your credit score is a numerical representation of your creditworthiness, and lenders use it to decide whether or not to approve your application.

A good credit score can open the door to better interest rates, lower fees, and more favorable terms. Here are ten simple steps you can take to improve your credit score.

Check Your Credit Report Regularly

The first step to improving your credit score is to check your credit report regularly. You can request a free copy of your credit report once a year from each of the three major credit bureaus. Review your credit report carefully and dispute any errors you find.

Pay Your Bills on Time

One of the most important factors that affects your credit score is your payment history. Late payments, missed payments, and defaults can all hurt your credit score. Make sure you pay your bills on time, every time.

Reduce Your Debt-to-Income Ratio

Your debt-to-income ratio is the amount of debt you have compared to your income. A high debt-to-income ratio can lower your credit score. To improve your credit score, try to pay off your debts or at least reduce your debt-to-income ratio.

Avoid Applying for Too Much Credit

Every time you apply for credit, it generates a hard inquiry on your credit report, which can lower your credit score. Avoid applying for too much credit at once.

Use Different Types of Credit

Having a mix of different types of credit can help improve your credit score. This includes credit cards, installment loans, and mortgages. However, make sure you can manage your debt responsibly.

Keep Your Credit Utilization Ratio Low

Your credit utilization ratio is the amount of credit you’re using compared to your credit limit. To improve your credit score, keep your credit utilization ratio low.

Don’t Close Old Credit Accounts

The length of your credit history is another factor that affects your credit score. Closing old credit accounts can lower your credit score. Instead, keep your old credit accounts open, even if you’re not using them.

Apply for Credit Wisely

When you do apply for credit, make sure you do it wisely. Apply for credit only when you need it and can afford to pay it back. Make sure you read the terms and conditions carefully before applying.

Build a Good Credit History

A good credit history takes time to build. Make sure you pay your bills on time, use credit responsibly, and don’t apply for too much credit at once.

Seek Professional Help

If you’re having trouble managing your debt or improving your credit score, consider seeking professional help. Credit counselors, financial advisors, and debt management companies can provide you with guidance and advice.

Conclusion

Improving your credit score takes time, effort, and discipline. By following these ten simple steps, you can take control of your credit score and improve your financial future.

Remember to check your credit report regularly, pay your bills on time, reduce your debt-to-income ratio, avoid applying for too much credit, use different types of credit, keep your credit utilization ratio low, don’t close old credit accounts, apply for credit wisely, build a good credit history, and seek professional help if needed.

Stages of Startup Funding: Decoding One Stage at a Time

By
Subhadra V
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0
Stages of Startup Funding Decoding One Stage at a Time

Your startup needs funding to keep the business afloat, employees’ content, and the momentum going on. And raising funds for your company is not an easy task. In fact, it is necessary to understand the different stages of startup funding before you even make a move.

Why? Because getting an investor for your idea or concept is not tough in this fiercely competitive startup ecosystem.

Gone are days where to start a business, you could borrow from friends and build a firm. Startup funding demands a professional approach. You need to understand the stage in which your startup is and identify investors accordingly.

There are two stages of funding your startup: The early stage and the growth stage. Let us dive deep to understand the types of funding in the above two stages.

Startup Funding in Early Stage

As the name suggests, looking for financing options in this stage is equivalent to finding an investor who likes your idea and is ready to invest in it.

Pre-Seed Financing

Pre-seed capital covers the very first step involving financing an idea or a prototype that you want to grow into a full-fledged business. The funding for this stage comes from the following sources:

Fools, Friends, and Family: These are your first go-to solution for financing your startup at its infancy. They believe in your idea and are ready to invest in it so you can commence your dream project.

Business Angels: As the name suggests, these are the angels who are ready to back you with their own money at the riskiest stages of your venture. Business angels are previous startup founders who may not have a sound technical background but are keen on investing their own money in startups in the very first stage. This category of investors is pretty important in a startup ecosystem.

Seed Capital

Seed capital is the funding you need when you are trying to start a company and find a product-market fit. Early-stage Venture Capitalists, business angels, and super angels are the major category of investors in this type. But these are not the only category. You can also receive financing from other players too.

Crowdfunding: Crowdfunding works in two ways. If it is a hardware startup, the financing is termed reward-based crowdfunding. The investors will back the projects they like and take something in material form in return without taking any equity in your firm.

The other is equity crowdfunding, where investors get equity in return for the investment they make. Thus, they become the shareholders of your company and can participate in the future returns your startup might provide.

Startup Financing in Growth Stage

This type of startup financing happens when you have a functional company but are looking for funds to grow and scale your business in the targeted market. There are different types in this stage as well.

Series A

If your startup has reached this stage of funding, it signifies that you have figured out your product and the market segment for it. You now need financing to establish a business model and scale. Series A, and the previous stages of startup funding, are riskier for investors, considering the doubts involved around startups.

Series B

Series B funding is for the growing startups that have a working business model and an established user base. It is the second round in the series funding. Private equity investors and venture capitalists invest in firms that have met some milestones.

The Series B investors usually opt for convertible preferred stock instead of common stock. The investors pay a much higher share price compared to Series A funding.

Series C and other stages

Mature companies are the ones that reach the Series C funding stage. Whether the company is making profits or not, the business model is working well, and it also has an established user base. Financing in this stage involves hundreds of millions. Besides the enormous amounts invested, Series C and other stages also involve private equity firms, investment banks, and large Venture Capital firms as well.

This funding more or less lays the foundation for an initial public offering (IPO) or getting acquired by a larger, much bigger company.

These are various funding stages for a startup. Have you got a startup plan? Or, are have you reached the funding stage? Let us know in the comments below.

From Brick-and-Mortar to Bits-and-Bytes: How Digitalization is Changing the Supply Chain

By
Purvi Senapati
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0
From Brick-and-Mortar to Bits-and-Bytes How Digitalization is Changing the Supply Chain

In today’s fast-paced world, businesses must be agile and adaptable to succeed. Digitalization is one of the key drivers of change in the business world, and the supply chain is no exception.  

Traditional brick-and-mortar supply chains are being transformed into tech-savvy bits-and-bytes systems, improving efficiency, reducing costs, and enhancing customer satisfaction. 

Digitalization and the Supply chain

Digitalization refers to the use of digital technologies to transform business processes, products, and services.

In the supply chain, digitalization involves the use of technologies such as the Internet of Things (IoT), artificial intelligence (AI), and blockchain to streamline processes, improve visibility, and increase efficiency. 

The Benefits of Digitalization 

Digitalization offers a range of benefits for businesses operating in the supply chain. One of the key benefits is improved efficiency.

By using digital technologies, businesses can automate processes, reduce manual labor, and streamline operations. This leads to faster delivery times, reduced costs, and improved customer satisfaction. 

Another benefit of digitalization is increased visibility. By using technologies such as IoT sensors and RFID tags, businesses can track inventory in real-time, identify bottlenecks in the supply chain, and optimize processes to improve efficiency. 

Digitalization also enables businesses to improve collaboration and communication with suppliers and customers. By using cloud-based platforms and digital communication tools, businesses can share data and collaborate in real-time, leading to better decision-making and improved customer satisfaction. 

The Future of the Supply Chain 

As digitalization continues to transform the supply chain, the future looks bright for businesses that are able to adapt and embrace new technologies. The use of AI, blockchain, and other digital technologies will become more widespread, leading to even greater efficiency and cost savings. 

In conclusion, digitalization is transforming the supply chain, enabling businesses to operate more efficiently, reduce costs, and improve customer satisfaction. The future looks bright for businesses that are able to embrace new technologies and adapt to the changing landscape of the digital age. </span

Investing Strategies for Different Life Stages: Building Wealth for the Future

By
Purvi Senapati
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0
Investing Strategies for Different Life Stages Building Wealth for the Future

Investing is a crucial component of financial planning, enabling individuals to grow their wealth and achieve their long-term goals. However, the investment landscape varies greatly depending on the stage of life you’re in.  

Different life stages require different strategies to maximize returns and mitigate risks. In this blog, we will explore investment strategies tailored to various life stages, helping you build wealth for the future. 

Young Professionals: Laying the Foundation 

As a young professional, you have time on your side. Embrace the power of compounding by investing in growth-oriented assets such as stocks and mutual funds. Take calculated risks and diversify your portfolio to balance potential returns and minimize losses.  

Consider tax-advantaged accounts like Individual Retirement Accounts (IRAs) or employer-sponsored retirement plans, such as 401(k)s, to maximize your contributions and tax benefits. 

Starting a Family: Balancing Growth and Stability 

When starting a family, your financial responsibilities increase. It’s important to balance growth and stability in your investment strategy. Allocate a portion of your portfolio to conservative assets like bonds and fixed-income securities to preserve capital and provide stability. 

Additionally, continue investing in growth assets to benefit from long-term market growth. Ensure you have adequate life and health insurance coverage to protect your family’s financial well-being. 

Mid-Career Professionals: Accelerating Growth 

Mid-career professionals often have a higher disposable income and a better understanding of the investment landscape. Consider diversifying your investments across various asset classes, including stocks, bonds, real estate, and alternative investments.  

Focus on building a retirement nest egg by maximizing contributions to retirement accounts and taking advantage of employer matching programs. It’s also crucial to periodically review and rebalance your portfolio to align with your changing financial goals. 

Pre-Retirement: Preserving Capital and Reducing Risk 

As retirement approaches, capital preservation and risk reduction become top priorities. Consider shifting a portion of your portfolio to more conservative investments like bonds, certificates of deposit (CDs), and annuities to safeguard your accumulated wealth.

Evaluate your retirement income needs and estimate potential shortfalls. It may be wise to consult a financial advisor to ensure your investment strategy aligns with your retirement goals. 

Retirees: Generating Income and Protecting Assets 

During retirement, focus on generating a steady income stream while protecting your assets. Consider creating a diversified portfolio of income-generating investments such as dividend-paying stocks, bonds, real estate investment trusts (REITs), and annuities.  

Be mindful of your withdrawal rates to ensure your savings last throughout retirement. Periodically review your investment performance and make adjustments as necessary. 

Conclusion 

Investing strategies should evolve as we progress through different life stages. By understanding the unique opportunities and challenges of each stage, we can optimize our investment decisions and build wealth for the future.  

Remember, it’s crucial to diversify your portfolio, periodically review and adjust your investments, and seek professional guidance when needed. Start early, be consistent, and stay informed to secure a prosperous financial future. 

Accounts Payable Automation Strategies for Success

By
Neha Verma
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0
Accounts Payable Automation Strategies for Success

Every company needs a reliable method for controlling its cash flow. Your company’s finances may be prone to errors if handled manually. Your liquidity may suffer if the accounting system is uncontrollable. As a result, you might not have enough money for ongoing expenses or working capital for upcoming investments. 

Businesses should think about implementing an effective accounts payable (AP) automation solution to reduce these risks. You can implement effective financial controls and report with the aid of automation. 

This blog post explains the concept of accounts payable and how the procedure can be automated. 

What is accounts payable? 

The current liabilities or expenses of any business are referred to as accounts payable. These are the sums that your company owes, and they can be divided into four groups: 

Business travel expenses: The accounts payable department primarily handles airline tickets, car rentals, and hotel reservations. 

How to make accounts payable automated?

Any step of the procedure can be automated, including accounts payable. The main goal is to give access to the necessary stakeholders and lessen the amount of paperwork involved. 

Here are 5 techniques for streamlining accounts payable procedures:  

In the following lines, we are going to cover these aspects in their entirety and learn more about them.

E-billing

Receipt and recording of supplier invoices are the first steps in the AP payment process. 

Use electronic invoicing as a replacement for compiling and submitting paper invoices to lessen the amount of manual labor required. In this instance, workers merely download a receipt scanner app to their smartphones.

Simplify the authorization procedure

Bills may cause delays and bottlenecks in the approval workflows. You have no idea where or why the invoice is stuck in an approval queue if there is no business visibility. 

By automating the approval process, you and your staff can access an online dashboard to view the status of the invoice.

Do away with manual data entry

AP data is useful for locating wasteful spending and profitable opportunities. It also offers information about the effectiveness of various departments.

An accounts payable automation program’s OCR technology enables effective document digitization. 

Establish compliance rules

The finance division and the company as a whole need business expense policies. A lack of oversight, however, increases the risk of non-compliance with written business policies and with monetary and legal regulations. 

Automation software for accounts payable is used to verify IRS tax compliance and industry regulatory compliance. 

Automate classification and coding

General ledger coding, which involves categorizing all business expenses, is crucial to AP. It is regrettably one of the most difficult AP department tasks and is rife with human error. 

Larger companies are more likely to make errors that go unnoticed until it’s time for an audit because there are so many GL codes. Automated coding and classification utilize AP to categorize and code invoices according to values like:

  • Amount 
  • Vendor 
  • Department 
  • Country 
  • Invoice category 
  • Product line 
  • Accounts unit 
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